A TXT record is text in free, human-readable form, that's associated with a domain address as a DNS record for one purpose or other. The most frequent use of a TXT record is to add your site to an online search engine or to an analytics platform, which provides information about the targeted traffic to your site. Setting up this sort of a record serves as verification that you are the domain address owner and they will provide the content that you need to include as the value when you set up the record. Another use of a TXT record is to confirm that an e mail message is sent by the domain owner and from a trusted hosting server - this is the so-called SPF protection, which helps prevent any electronic address set up under your domain name to be forged and unauthorized people to send out junk mail making it appear like it was mailed from your own mailbox. You can include any other information that you'd like to be associated with your domain in a TXT record as well.