A dedicated IP address suggests that you will have a unique numeric identifier on the Internet and that it won't be shared with other people's sites or apps as it happens with a shared web hosting account. There are various uses for a dedicated IP - for example, when an SSL certificate is required in the event that you have an e-store and you need to accept online payments or in case you have a login form and you want the information that users submit to be encrypted. A dedicated IP address may also be used for other applications, like a VoIP server, for instance. In addition, it will supply more credibility and protection to your Internet sites, since a network flood to a shared IP shall not have any effect on your dedicated IP. In case you host your websites with us and you have your own server, you shall be able to get one or numerous dedicated IP addresses with just a couple of mouse clicks and to use them just in case you cannot use the IP that comes with the web server.